APA Style

Keegan, Warren J. (1984). Global Marketing Management : Seven Edition (International Edition) . Mexico: Prentice Hall.

Chicago Style

Keegan, Warren J. Global Marketing Management : Seven Edition (International Edition). Mexico: Prentice Hall, 1984. Text.

MLA Style

Keegan, Warren J. Global Marketing Management : Seven Edition (International Edition). Mexico: Prentice Hall, 1984. Text.

Turabian Style

Keegan, Warren J. Global Marketing Management : Seven Edition (International Edition). Mexico: Prentice Hall, 1984. Print.