APA Style

Taylor, James w. (1997). Marketing Planning : A step by step Guide . New Jersey: Prentice Hall.

Chicago Style

Taylor, James w. Marketing Planning : A step by step Guide. New Jersey: Prentice Hall, 1997. Text.

MLA Style

Taylor, James w. Marketing Planning : A step by step Guide. New Jersey: Prentice Hall, 1997. Text.

Turabian Style

Taylor, James w. Marketing Planning : A step by step Guide. New Jersey: Prentice Hall, 1997. Print.